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a letter from the founders...
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If you're doing business online, you've probably discovered
that while "www" is supposed to stand for "world wide web"... most of the time
it feels more like the "wild, wild web"
Some days - "wild, wooly" fits best.
Let's be honest. There are no global laws, regulations or ethical standards.
There's no one to tell you what really works and what doesn't.
To top it off, the Internet serves up quite a range as far as quality and professionalism goes.
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In other words, it's got the good, the bad AND the ugly.
Now, when I say bad, that usually just means outdated. But if you apply outdated
advice - the result is going to be bad. See?
So, here's the wild, wild part.
The web always reminds me of the "Old West" - with people flocking
there to find gold. Some get lucky and strike gold right away. Others persist, because
they know it's there even though they haven't struck it yet. And they're right, it IS there.
One day I got this crazy idea. The idea was to pack a cd with helpful tools for conquering
the wild web. I called and suggested it to Rick.
Rick thought I was nuts. That's okay, he's thought that for years and he's probably
right. But, he liked the idea enough to call John. John loved the idea!
So then Rick called Paul... and I called Jane... and Jane called Shawn... and Rick
called Marlon... and to make a long story short, we were all a little nutty on the
phone for a while.
How the cd turned into a saloon
Everyone we called was so generous donating products to this package that we ended
up with far more than we could fit on a cd. And then John came along with the wonderful,
priceless gift of Foster's tapes. We couldn't put those on the same cd, because they
are a separate gift.
Then, Yanik confused all of us by contributing a membership to his paid site, which would
be just a little difficult to burn to cd.
That's when Shawn suggested that it would be nice to let our customers start downloading
right away instead of waiting for a cd to arrive. That made good sense. We could put the
login to Yanik's site behind the password, too.
Here's where it gets REALLY good...
If you know me, or Rick for that matter, it kind of went crazy from there.
"We can add tools. And tips. And search engine help. And member promotions, and,
and, and..." So, we did.
And bouncers and back rooms and aces up your sleeve...
Did we get a little carried away? Oh yeah! We did. That's to your benefit.
See, doing business and making profit is supposed to be fun. Otherwise, we might as
well be working our fingers to the bone for some cranky pants boss with a perpetually
sour face, right?
For that matter, if your profit is hurting, you might BE the cranky pants.
We can help!
So, you can log in and help yourself to the $2,136.30 worth of goods. But you can do
more than that. You can network and make connections in the back room, and get feedback
in the Member2Member area, and promote your site in the "Aces High" room - and even
join us in our "chat in the hat" brainstorming sessions.
Go ahead, have a peek inside the saloon - and don't forget
to look at all the products you get, too. See you inside!
Sincerely,
Linda Caroll & Rick Beneteau
P.S. Yes, I do let Rick talk sometimes. I even let him be the bartender. ; )
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